EP14 - Alyssa Bryson on Building Engaged Audiences in Today's Media Landscape

"I have not bought any ads in the four years that company has existed. I have not purchased one ad. I have not. Not on Google, not on Facebook, nowhere. I've just focused on making really great content and making sure that the search on the back end pulls up."

Welcome back to the Business and Bytes Podcast! I'm your host, John Hansman, joined by my co-host, Emelio Mejia. Today, in Episode 14, we have a fantastic guest joining us – Alyssa Bryson, the vice president of community development at Work P2P and former director at King Five.

Alyssa has a wealth of experience in traditional media and business development, and we're diving deep into how businesses can create an audience and loyal fans in today's shifting media landscape.

In this episode, Alyssa shares her journey from managing a large team at King Five to steering event logistics at Work P2P. We'll talk about the intricacies of handling logistics for massive events, transitioning from traditional media to leveraging AI tools like cast magic for podcast production, and the strategies to enhance podcast visibility.

Moreover, we'll explore the delicate balance between utilizing technology and maintaining a human touch in content creation. Alyssa emphasizes the importance of having a clear message and brand story, which she learned from her experience in publishing and television. We'll also tackle the ever-present threat of AI voice scams and the precautionary measures one can take to safeguard against them.

Tune in as we delve into the practicality of podcasting for different business models and discuss the potential of YouTube as a powerful platform for reaching audiences. Alyssa's insights on SEO, niche targeting, and the shift towards self-serving marketing tools will equip you with the knowledge to grow your audience effectively.

Don't miss this engaging conversation with Alyssa Bryson on the Business and Bytes Podcast, where we discuss the intersection of business know-how and the latest in digital technology. Let's get started!

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Timestamps for your reference:

00:00 Experienced individual with roots in small town.
07:24 Son’s Crohn's diagnosis prompted magazine career break.
13:13 Rebranded business serving large corporate clients globally.
19:27 Creating pop culture magazine, seeking contributors.
23:26 Google Analytics favored, WordPress user for analytics.
29:16 Personal website uses AI to improve content.
36:24 Transcribe video with caution, typos matter.
40:16 Podcast aims to support business owners' growth.
45:52 Media landscape constantly changes, good stories remain.
50:26 Use web programs to create fake audio.
56:03 Need parents conversation about email security importance.
01:01:36 Personal website: elisebryson.com, sobercurator.com. Google for more.