EP13 - Focusing on Marketing Goals: Strategy and Budget Allocation Insights with Ceci Robinson

"because while marketing is a lot of creativity, and that's one of my favorite pieces, it's a lot of analytics as well, and you have to be able to read those results and read those reports to understand how to do better in the future. Otherwise, you're kind of just guessing."

In this enlightening Episode 13 of the Business and Bytes Podcast, hosts Ceci Robinson, Emelio Mejia, and John Hansman delve into the multifaceted realm of marketing strategies. The discussion begins with Ceci Robinson highlighting the necessity of dedicated planning time for marketing strategies, followed by Emelio Mejia's revelation on his initial confusion between marketing and sales, and the vital role of relationship building.

The trio then navigates the use and benefits of CRM systems for maintaining sales communication and leads management, cautioning against the use of consumer email services for business communication due to security and access risks.

They reflect on personal experiences of using free email accounts versus domain emails, the implications for trust and professionalism, and the appearance of credibility. The conversation covers the significance of brand awareness and lead generation, particularly at trade shows, and the indirect impact marketing has on sales.

Emelio and John encourage frequent and strategic engagement with leads, using trade shows as timely opportunities to expand one's network. Technical difficulties briefly interrupt the audio, but the hosts press on to discuss marketing's role in business growth, the ideal budget allocations for marketing, and the necessity of understanding social media platforms based on customer behaviors.

As the chat progresses, hosts debate the cost-effectiveness of various marketing tools, the importance of consistent branding, and strategic allocation of a marketing budget considering business age and type. The episode concludes with insights on aligning IT with business goals, understanding analytics for marketing improvement, and the strategic use of social media platforms for engaging content. It’s an episode brimming with insider knowledge tailored to refine marketing approaches and cultivate business success.

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Timestamps for your reference:

00:00 Establish marketing budget based on revenue percentage.
05:39 Business owner reluctant to use Instagram, unsure.
07:58 Choose platforms based on customer behavior and intent.
14:04 Utilize customer data for personalized experiences efficiently.
16:46 CRM coaching for effective platform utilization options.
20:02 Allocate funds wisely for effective marketing partnerships.
23:59 Used various strategies for marketing, seeking advice.
25:01 Diverse marketing strategies cater to different businesses.
29:53 Engage differently based on time span. Email introduction.
34:31 Build relationships, not push products. Nurture leads.
38:09 Importance of brand foundations and marketing plan.
39:34 Plan marketing strategy to ensure successful campaigns.
42:37 Ensure targeting right leads and nurture relationships.
46:09 Businesses should avoid using consumer email services.
49:38 CRM platforms do not support Gmail linkage.
52:50 Noise, open windows, Gmail account for professionalism.
56:03 Expresses gratitude and acknowledges everyone present.

Book a Consultation with Ceci at www.therpcreatives.com